The word “culture” comes from the Latin cultura stemming from colere, meaning “to cultivate.” It generally refers to patterns of human activity and the symbolic structures that give such activities significance and importance.

Culture can be defined as all the ways of life including arts, beliefs and institutions of a population that are passed down from generation to generation. Culture is “the way of life for an entire society.” As such, it includes codes of manners, dress, language, religion, rituals, norms of behavior such as law and morality, and systems of belief as well as the art.

Societies have cultures. So do businesses.

Some aspects of a culture are written. Others are either spoken or not spoken and take the form of a verbal reprimand or a frown from a senior executive to an employee wearing torn blue jeans to a high level meeting.

At The Growth Team, we believe that numerous sub-cultures combine to bring about an overall Culture of Success. Consequently, we spend a majority of our time helping to strengthen the culture within an organization in several critical areas including:

  • Culture of communication
  • Culture of service
  • Culture of profitability
  • Culture of value
  • Culture of efficiency

Changing a culture within an organization is not always easy. But if a business is to survive and thrive, new ways of thinking and new ways of doing things are necessary. We can recommend change after change in the specifics of a particular process. But unless there is a corresponding culture change, nothing improves.